Leadership Assignment Example | Topics and Well Written Essays - 1000 words - 2

Leadership - Assignment Example Equity theory therefore centers on two surfaces: outcome and input. A worker will most probably compare their inputs with the ratio of outcome. If the worker senses inequality, they adopt corrective measures against it. When there is inequity at workplace, an employee is likely to lower the organization’s productivity or minimize the job quality which may lead to resignation of absenteeism. Equity theory entails human motives and thus it should have an enormous application in order to comprehend organizational behavior. The Human Resource Department (HRD) should consider equity theory under scrutiny. This is because equity theory would help the HRD demystify behaviors of employees and present them with possible elements that might limit the performance and efficiency of employees as well as the entire organization (Al-Zawahreh and Al-Madi, 2012). Organizational HRD and leaders can assist in creating equity perceptions by guaranteeing that there is fair rewards and that workers are treated equitably. Otherwise, when a worker is unaware of a co-worker’s earnings, they are likely to overestimate their salaries, thus perceiving a relationship that is inequitable. This perception may implicate the organization since the employee may reduce their inputs (Buhler, 2002). Equity theory should be carefully considered in a case study such as Healthcare HRD. This is because healthcare has a sustained nursing scarcity, which leads to unequal levels of staffing and dissatisfaction of job. The situation is grim in hospital context where patient-nurse ratio is high and results to emotional exhaustion (Niles and Niles, 2012). The leaders can provide the employees basic needs such as housing, safety, salary, and job-security as well as proper job design (Pattanayak,

Marketing Essay Example | Topics and Well Written Essays - 1250 words - 3

Marketing - Essay Example This is achieved through transforming the physical features and insubstantial insights of a marketing offering in relation to the rivalry. It is vital to note that position is not determined by the appearance of the product or the sustenance that it pursues to stimulate. However, it is instead the insight or appearance that takes a distinct location in the mindset of the consumer; furthermore, positioning is a communication, comprising the establishment of a market mix, which creates the natural flow of information from market segmentation through target marketing. It is a form of developing a competitive position for an international brand and consequently improving its desirability. Positioning is mainly concerned with what an organization does to the prospective consumer and how the consumer perceives the organization. Effective positioning is a vital element in international brand strategy because a position arouses an image of the product concerned in the minds of the client (Sc hultz 2007, p. 23). It projects the idea that differentiates the brand from the competition and projects it as a product that can meet the needs and desires of international customer, whereby, an effective positioning offers a competitive edge to a brand that is trying to display its desirability to the target market. Effective positioning is a vital element in international brand strategy because it promises the benefit the clients will get and develops the expectation that it has the solution to the problem of the consumer. The solution is always different from and better than the solution provided by the competitors. Positioning is thus, an incorporating notion. It acts as an umbrella that incorporates all things in international branding. When effectively targeted, single-minded, positioning affects everything that a brand does or stands for; it is not reinforced by advertising only, but by the wholeness of its promotional efforts (Smith, Gopalakrishna and Chatterjee 2006, 560). However, in case the expectations that are developed by the brand strategy are not met, the effectiveness or the reliability of these benefits may weaken speedily. Therefore, with these demonstrations, it shows that positioning is a vital element in international brand strategy. An Integrated Marketing Communications Campaign for an International Brand The advancement of marketing for an international brand has moved beyond traditional marketing to include consumer driven, interactive and social marketing. Colgate Company is one of the multinational companies have realized the significant need for integrated marketing communicating (IMC) campaign in order to enable their Colgate Dental Cream brand to thrive in the global market effectively; hence achieving a competitive advantage. The increased competition in the global market have enabled Colgate Company to employ IMC approach; thus this approach is ushering in a new technology era where marketers blend communication messages acro ss the media channels in order to communicate about brand experience. The Colgate Dental Cream, which is the leading toothpaste are designed in a manner that raises awareness; thus ultimately surges their sales, leading to great returns and income for the organization. Therefore, as a part of successful IMC for Colgate Dental Cream brand, Colgate Company utilizes social media, Internet, public relation and advertising through other media such as Televisions, radios and others in a cohesive manner to share the message about the availability of this brand in the market. For an effective campaign of Colgate Dental Cream brand using IMC, various methods or elements are employed in the entire process. For instance, integrated market